Media Manager, Omnichannel

Company: Flywheel Digital
Location: New York
Posted on: October 18, 2024

Job Description:

Flywheel's suite of digital commerce solutions accelerates growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe, and APAC, we offer a career with real impact, endless growth opportunities, and the support you need to be the best you can be.We're looking for an eCommerce Media Manager to join our team as part of our Client Services function. Media Managers are able to handle client relationships and serve as the "face" of Flywheel in a lead role. They can handle complex clients and issues and bring proactive strategies to the table to help grow sales. Flywheel's best Media managers are able to effectively communicate at senior levels and have a proven track record of solving complex Omnichannel challenges across Walmart and Target. They demonstrate skill at driving business growth and influencing strategic change.The Media Manager will be creating, monitoring, and tracking online marketing campaigns on Walmart, Target, and new emerging platforms. This role will specifically manage search activations, but as the lead for your clients you will be expected to be able to speak at a high level to display opportunities and capabilities that our display team will activate.You will successfully be able to manage large, complex clients independently and lead day-to-day client engagement around e-commerce media performance and strategy. You will drive the client calls and monitor campaign activity against approved budgets.The Media Manager will act as a partner for our clients and consult with them around investment levels, product assortment, and media backing while highlighting opportunities onsite for the client and helping to rectify any potential issues that may arise.The ultimate goal for this role is to provide best-in-class service while helping to grow our clients' business and promote the value and philosophies Flywheel brings. As a more senior member of the media team, you will also be tasked with working with our Media Specialists and helping develop them as they progress in their careers.What you'll do:

• Lead client calls, daily client engagements, and drive strategy discussions
• Help Client to plan and develop a budget and then deliver campaigns according to KPIs agreed to with the client
• Provide guidance on product optimizations to ensure campaigns are set up for success
• Managing keyword selection and optimum bid levels across available advertising options
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
• Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights
• Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes
• Manage promotional planning calendar for client campaigns
• Develop Specialists in their pursuit to move into a "Media Manager" role
• Check budget pacing daily
• If Media and Retail engagement (Full Service), connect weekly with internal Retail team
• Educate Clients on Best in Class strategy
• Having a pulse and opinion on industry news, translating macro trends into tailored recommendations and actions for clients
• Work with teams to identify new opportunities for clients under management
• Work with teams to quickly identify and resolve any client issues
• Identify and provide reminders of value Flywheel drives for our clients
• Travel required, based on client needsWho you are:
  • Bachelor's Degree with at least 4 years of account management experience
  • Proven experience in digital marketing and advertising, with a focus on Walmart and Target's advertising platforms. As Target operates under multiple advertising partners, experience in Criteo is highly desirable.
  • Strong analytical skills, with adequate knowledge of Microsoft Excel-pivot tables and 'VLOOKUP'
  • Detail-oriented, good project management and organizational skills with the ability to work on tight deadlines
  • Experience in developing, managing, and analyzing online promotion campaigns
  • Possess strong interpersonal, presentation, and communication skills
  • Innovative, scrappy, and independent thinker with the ability to influence using data
  • Ability to thrive in dynamic and demanding situations with minimum supervisionFlywheel is committed to fair and equitable compensation practices. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.Salary Range: $78,000 - $120,000 USDWorking at FlywheelWe are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun, and engaging culture.
    • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
    • Flexible vacation time
    • Great learning and development opportunities
    • Benefits that help you live your best life
    • Parental leave and benefits
    • Volunteering opportunities
    • If you're looking to connect with teammates on a topic of inclusion and identity, chances are there's an ERG for that.
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Keywords: Flywheel Digital, Westport , Media Manager, Omnichannel, Executive , New York, Connecticut