DIRECTOR, BRAND GROWTH - FOOD
Company: Live Nation
Location: New York
Posted on: October 19, 2024
Job Description:
Job Summary:
Find out more about the daily tasks, overall responsibilities, and
required experience for this opportunity by scrolling down now.
WHO ARE WE?Live Nation Entertainment is the world's leading live
entertainment company, comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media &
Sponsorship. Ticketmaster is the global leader in event ticketing
with over 500 million tickets sold annually and more than 12,000
clients worldwide. Live Nation Concerts is the largest provider of
live entertainment in the world promoting more than 40,000 shows
and 100+ festivals annually for nearly 4,000 artists in over 40
countries. These businesses allow Live Nation Media & Sponsorship
to create strategic music marketing programs that connect over
1,000 brands with the 98 million fans that attend Live Nation
Entertainment events each year. For additional information, visit
www.livenationentertainment.com.Live Nation's Concerts Division is
where tours are born, artists come to life, and fans get to
experience the rush of live music. From our dozens of
owned/operated Amphitheaters to our Global Touring team, from
Ticketing and Venue Operations to Marketing and Sales... we foster
a fun and upbeat work culture with no shortage of opportunities.
With perks ranging from free concert tickets to dog-friendly
offices, to progressive benefits like student loan reimbursement
and adoption/fertility support... it's no wonder we are certified
as a Great Place to Work organization and one of People Magazine's
"50 Companies that Care". We want everyone to feel like they belong
and can thrive in our community, so we strive to help you achieve
your career and personal goals. Live music is our passion and where
we find our common ground. There has never been a better time to
join Live Nation.WHO ARE YOU?Passionate and motivated. Driven, with
an entrepreneurial spirit. Resourceful, innovative, forward
thinking and committed. At Live Nation Entertainment, our people
embrace these qualities, so if this sounds like you then please
read on!THE JOBThe Director, Brand Growth - Food will play a
pivotal role in shaping and executing the strategic direction of
Live Nation's owned food and beverage brands. You will oversee
overall brand direction and be responsible for developing and
implementing innovative strategies to drive brand experience,
product expansion, consumer engagement and revenue growth. You will
be directly involved in all facets of brand management, with a
focus on:
- Ownership of brand strategy and business planning for food or
beverage portfolio
- Accountable for brand experience at venues, festivals and
partner properties
- Development of brand standards, quality control and customer
satisfaction measures
- Innovation and growth, including development of expansion plans
and new partnerships
- Regional marketing, onsite merchandising and integrated fan
journey communicationWHAT THIS ROLE WILL DO
- Liaise with internal teams including Venue Nation, Media &
Sponsorship, and Live Lab to develop and execute brand strategies
both within and outside of LN venues
- Align with festival operators outside of Venue Nation to
understand how product can exist within each of their
operations
- Conduct market research and analyze consumer insights to
identify new opportunities for innovation and brand expansion
- Make recommendations on brand experiences and activities,
including product, promotion and distribution
- Add product/ingredients to all major broadliner distribution
channels
- Own expansion and go-to-market strategy, including securing new
partnerships and conceptualizing creative regional marketing ideas
to drive brand awareness and growth
- Develop brand kit of parts to guide how and where brands show
up, elevating brand equity
- Work with Venue Nation and operators to develop franchise brand
standards; manage brand and quality standards to strengthen
consumer experience
- Monitor and analyze performance metrics to track effectiveness
of marketing strategies and make data-driven decisions
- Manage detailed budget to actively monitor and maximize ROI
based on business and brand objectives
- Lead planning for new restaurant locations, including
development of playbook, analysis of budgets, and execution of
openingsWHAT THIS PERSON WILL BRING
- 5+ years experience in brand management, consumer marketing or
growth, ideally within food & beverage, CPG, QSR or
hospitality
- Record of success delivering innovative marketing programs with
measurable results
- Demonstrated ability to work effectively with cross-functional
teams and gain credibility amongst peers, managers and other
leadership stakeholders
- Entrepreneurial spirit, self-starter who sees opportunities for
growth and can implement them quickly
- Ability to manage through ambiguity in a new strategic role
within the organization
- Knowledge of competitive landscape and market research with
ability to implement into decision-making
- Excellent project management skills and ability to manage
multiple priorities in a fast-paced environment
- A proven understanding of data analysis and reporting
- Proficiency in Microsoft Office applications including Word,
PowerPoint, and Excel; proficiency in Keynote is a plus
- Strong passion for music, including knowledge of
current/relevant artists and industry trends
- Willingness to travel preferredApplicants for employment in the
U.S. must possess work authorization which does not require
sponsorship by the employer for a visa.BENEFITS & PERKSOur motto is
'Taking Care of Our Own' through 6 pillars of benefits:HEALTH:
Medical, Vision and Dental benefits for you and your family,
including Flexible Spending Accounts (FSA) and Health Savings
Accounts (HSAs)YOURSELF: Generous paid time off policy including
paid holidays, sick time and paid days off for your birthday, Free
concert ticketsWEALTH: 401(k) program with company match, Stock
ProgramFAMILY: New parent programs & support including caregiver
leave and baby bonuses, infertility supportCAREER: Tuition
reimbursement, student loan repayment internal growth and
development programs & trainingsOTHERS: Volunteer time off,
crowdfunding networkLive Nation's policy regarding vaccinations and
masking will evolve based upon updated regulations and factors
related to COVID-19. Currently, we strongly encourage employees to
be fully vaccinated or have received a negative COVID test within
[24] hours of entering an office.EQUAL EMPLOYMENT OPPORTUNITYWe are
passionate and committed to our people and go beyond the rhetoric
of diversity and inclusion. You will be working in an inclusive
environment and be encouraged to bring your whole self to work. We
will do all that we can to help you successfully balance your work
and homelife. As a growing business we will encourage you to
develop your professional and personal aspirations, enjoy new
experiences, and learn from the talented people you will be working
with. It's talent that matters to us and we encourage applications
from people irrespective of their gender, race, sexual orientation,
religion, age, disability status or caring responsibilities.HIRING
PRACTICESThe preceding job description has been designed to
indicate the general nature and level of work performed by
employees within this classification. It is not designed to contain
or be interpreted as a comprehensive inventory of all duties,
responsibilities, and qualifications required of employees assigned
to this job.Live Nation recruitment policies are designed to place
the most highly qualified persons available in a timely and
efficient manner. Live Nation may pursue all avenues available,
including promotion from within, employee referrals, outside
advertising, employment agencies, internet recruiting, job fairs,
college recruiting and search firms.New York City Hiring Rate*:
$125,000 - $150,000**Please note that the compensation information
provided is a good faith estimate for this position only and is
provided pursuant to the New York Salary Transparency in Job
Advertisements Law. It is estimated based on what a successful New
York applicant might be paid. It assumes that the successful
candidate will be in New York or perform the position in New York.
Similar positions located outside of New York will not necessarily
receive the same compensation. Live Nation takes into consideration
a candidate's education, training, and experience, as well as the
position's work location, expected quality and quantity of work,
required travel (if any), external market and internal value,
including seniority and merit systems, and internal pay alignment
when determining the salary level for potential new employees. In
compliance with the NY Law, a potential new employee's salary
history will not be used in compensation decisions.California
Hiring Pay*: $125,000 - $150,000**Please note that the compensation
information provided is a good faith estimate for this position
only and is provided pursuant to the California Salary Transparency
in Job Advertisements Law. It is estimated based on what a
successful California applicant might be paid. It assumes that the
successful candidate will be in California or perform the position
from California. Similar positions located outside of California
will not necessarily receive the same compensation. Live Nation
takes into consideration a candidate's education, training, and
experience, as well as the position's work location, expected
quality and quantity of work, required travel (if any), external
market and internal value, including seniority and merit systems,
and internal pay alignment when determining the salary level for
potential new employees. In compliance with the California Law, a
potential new employee's salary history will not be used in
compensation decisions.
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Keywords: Live Nation, Westport , DIRECTOR, BRAND GROWTH - FOOD, Executive , New York, Connecticut
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