DIGITAL MARKETING MANAGER
Company: Alice and Olivia
Location: New York
Posted on: October 30, 2024
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Job Description:
POSITION SUMMARY:
The Performance Team at alice + olivia is seeking a collaborative
and results-driven leader to drive growth in traffic and customer
acquisition while contributing to team success. The Digital
Marketing Manager will strategically manage and optimize digital
marketing efforts across multiple platforms, focusing on key
metrics such as cost per acquisition (CPA), return on investment
(ROI), and customer lifetime value (CLTV). Working closely with the
senior director, performance marketing & with cross-functional
teams, this role will drive revenue growth. As a strong team
player, you'll help shape and execute the digital marketing
strategy across key channels, including paid search, paid social,
and affiliate marketing, ensuring collective success in meeting
growth objectives.
KEY RESPONSIBILITIES:
--- Revenue and Demand Generation:
- Drive acquisition channel performance to meet new customer and
sales revenue targets within established CPA, ROI, and CLTV
constraints.
- Develop strategies to maximize the customer funnel by increasing
conversion rates and reducing churn, ensuring revenue growth.
- Drive traffic and demand generation through a combination of paid
media, organic strategies, and emerging channels.
- Focus on scaling demand while improving marketing efficiency
through CAC and improving marketing-driven revenue metrics.
--- Channel and Campaign Optimization:
- Oversee direct response programs, including Paid Search, Paid
Social, and Affiliate marketing, while evaluating and exploring
other emerging media in partnership with agencies.
- Manage and optimize the performance of key channels (Search,
Social and Affiliates) by constantly analyzing costs per acquired
customer (CAC), ROAS, and increasing engagement rates.
--- Agency Management
- Effectively motivate, empower, and direct agencies and in-house
talent to make the most informed and effective decisions in media
management
- Lead, create and manage effective reporting needs to best inform
team on daily, weekly and monthly channel performance
--- Budget Management
- Work with the Senior Director of Performance Marketing to manage
monthly channel budgets, forecasts, and performance planning.
- Manage forecasting and reporting for key digital marketing
financial metrics, developing data-driven business recommendations
based on analysis.
--- Cross functional Collaboration & Strategy
- Partner with cross-functional teams to execute core business
objectives, including Brand Marketing, CRM/Analytics, Creative
Team, social media, PR, Ecommerce, and Merchandising.
- Work with creative teams to report on recent performance, ideas
on new concepts, and submit creative requests.
QUALIFICATIONS:
--- 5+ years of progressive experience in online marketing
(contemporary women's fashion category is a plus)
--- In-depth experience with key acquisition channels and
understanding of how cross-channel synergies drive revenue.
--- Experience managing and forecasting budgets and performance
across marketing channels, with a focus on driving revenue.
--- Demonstrated ability to work with external agencies and manage
day-to-day interactions.
--- A data-driven and analytical mindset with a strong foundation
in making evidence-based decisions.
--- Excellent collaboration, communication, and
relationship-building skills.
--- Ability to adjust priorities and perform efficiently in a
fast-paced environment.
$85,000-105,000 base salary (This range represents the low and high
end of the anticipated base salary range for this NYC - based
position. The base salary will depend on numerous factors such as:
experience and qualifications for the role, experience level,
skillset, and balancing internal equity relative to other AO
employees.)
Keywords: Alice and Olivia, Westport , DIGITAL MARKETING MANAGER, Executive , New York, Connecticut
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