MARKETING DIRECTOR

Company: Swooped
Location: Little Ferry
Posted on: November 6, 2024

Job Description:

About The Role
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
The hiring company is seeking aDirector of Marketingto lead, develop, and execute strategic marketing initiatives to drive company growth, increase brand awareness, and position the company as a market leader. This role reports to a high ranking Commercial Executive.Responsibilities

• Develop and implement a Strategic Operational Marketing plan to drive the company's growth and profitability through lead generation, market research and positioning, customer retention, and brand development.
• Collaborate with cross-functional teams in sales, product development and customer service to drive revenue and customer satisfaction goals.
• Conduct in-depth market research to identify and target new or previously unrecognized segments within the market, competitor strategies and emerging opportunities.
• Oversee and manage the marketing budget, ensuring optimal allocation of resources across different channels and initiatives, and contribute to the company's overall financial objectives by meeting or exceeding revenue targets.
• Plan and execute a marketing plan for key industry events, including trade-shows, partner events, fleet and customer councils, and webinars.
• Evaluate ROI of marketing campaigns, optimize based on performance metrics, and keep detailed records to present in board meetings as necessary.
• Lead, mentor and oversee talent acquisition for the marketing team, fostering a collaborative environment and providing training programs to ensure the teams growth and development.
• Safeguard and build the company's brand in all marketing activities, events, and communications to ensure consistency and impact in messaging across all channels and events.
• Conduct True Market Analysis, gaining insights into customer behavior and preferences to ensure marketing campaigns and efforts are successful.
• Drive digital strategies including SEO, SEM, email marketing, social media, and content marketing by overseeing the development and optimization of the company's online presence and e-commerce platforms.
• Develop and manage public relations and event planning strategies through engaging and industry-targeted content showcasing the value of the company's products.Skills/Qualifications
  • Bachelor's degree in Marketing, Business Administration or related field. (MBA degree preferred)
  • 10+ years experience in Marketing, with at least 4+ years in leadership roles.
  • Visionary leader with a passion for Strategic New Segmentation Marketing Planning.
  • Entrepreneur mindset with a keen sense for Business.
  • Exceptional analytical, problem-solving, and data-driven decision-making skills.
  • Demonstrated experience in developing and implementing successful marketing strategies.
  • Proficient in Marketing software, tools and platforms.
  • Excellent verbal and written communication skills.
  • Familiarity with transportation industry technology, trends and product standards.
  • Highly adaptable to a fast-paced environment.
  • Highly collaborative, inclusive, and values-driven.
  • Highly creative and innovative.
  • Excellent brand development and storytelling skills.Pay Range:$160,000 - $180,000.Salary is dependent on multiple factors including, but not limited to, experience and location.
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Keywords: Swooped, Westport , MARKETING DIRECTOR, Executive , Little Ferry, Connecticut