Senior Digital Advertising Manager

Company: National Kidney Foundation
Location: New York
Posted on: November 12, 2024

Job Description:

National Kidney Foundation

WHO WE AREFueled by passion and urgency, the National Kidney Foundation is a lifeline for all people affected by kidney disease. As pioneers of scientific research and innovation, NKF focuses on the whole patient through the lens of kidney health. Relentless in our work, we enhance lives through action, education, and accelerating change.WHAT WE BELIEVE INNKF's Mission is what we do, our Values are how we do it. - Accountability- Earn and Keep Trust - Collaboration-Work as a team - Communication- Empower with information - Community-Build stronger community - Compassion- Lead with care and respect - Impact-Focus on the missionYour Voice Matters: https://www.kidney.org/about/diversity-equity-inclusion
GENERAL SUMMARY As a Senior Director of Digital Advertising, you will play an integral role in contributing to the National Kidney Foundation's reach and financial growth. You will collaborate with the members of the digital marketing team to drive traffic, engagement, and conversations that increase revenue and NKF brand awareness through paid marketing. You will combine technical acumen with people management and horizontal collaboration skills to deliver consistent paid ads support across NKF's portfolio of products.PRINCIPAL DUTIES AND RESPONSIBILITIES

• Lead paid advertising under the broader digital marketing team.
• Direct and implement the organization's advertising and promotional activities to optimize NKF's media mix to maximize scale and return; testing new channels and markets to unlock growth.
• Oversee as well as directly execute results-oriented paid marketing strategies.
• Support marketing fulfillment and operations for NKF's portfolio of brands, including Kidney Cars, Kidney Real Estate, Transplants for All, Kidney Equity for All---, and incipient projects.
• Collaborate with Corporate Development team in fulfillment of partner integrations, driving brand consistency, campaign analytics, and deliverable fulfillment. Includes contract writing, iteration, campaign budget development, and direct collaboration with partner organizations.
• Work with internal and external stakeholders to iterate on and expand data-driven marketing practice to ensure the freshness, integrity, and quality of our data.
• Data-driven with a strong understanding of complex product and marketing metrics and modern martech tools
• Collaborate with Web Services and Donor Development to understand paid performance and unlock additional opportunities to scale.
• Collaborate with Corporate Development and Kidney Learning Solutions teams to provide direction and optimize reach of sponsored content
• Develop a deep understanding of our various constituents to craft content that addresses their individual needs.
• Collaborate with VP, Digital Marketing to identify audience needs and content gaps, measuring and optimizing paths to conversion.
• Develop a 360 - attribution and reporting system, including collaboration with cross-functional senior leadership in development of KPIs to maximize organizational effectiveness.
• Manage one direct report.
• Provide thought leadership and perspective for adoption where appropriate.
• Perform additional duties, as required. MINIMUM QUALIFICATIONS
• Bachelor's degree from an accredited college or university.
• Minimum 5-7 years of work-related experience growing companies in a fast-paced business or not-for-profit environment.
• Experience working in a health agency is preferred but not required.
• Excellent verbal and written communication skills.
• Excellent interpersonal, time-management and organizational skills.
• Must be assertive, confident and project a positive presence.
• Personal qualities of integrity, credibility, and a commitment to and passion for NKF's mission. WHAT WE OFFER

• Work/life Integration: Enjoy plenty of vacation time, sick leave, and holidays so you can recharge, regroup or reflect-and come back ready to tackle anything.
• Support for Your Health: We've got your back with top-notch medical, dental, and vision insurance plans for you and your loved ones.
• Peace of Mind: Rest easy knowing you're covered with life insurance and a 403(b) plan with matching company contributions to secure your future.
• Creative savings: Take advantage of flexible spending accounts to save on eligible healthcare and dependent care expenses.
• Easy Commuting: Reduce your stress with our commuter benefits program for transit and parking expenses.
• Support When You Need It: Access confidential counseling, support services, and resources through our Employee Assistance Program.
• A Chance to Spread the Word: Share the love and earn rewards by referring awesome folks to join our team.
• A Big Tent: We're all about creating a diverse and inclusive workplace where everyone feels valued, respected, and heard.
• Mission-Fueled Culture: Join a team that's passionate about making a difference and guided by values like integrity, compassion, and innovation.WORKING CONDITIONS, EQUIPMENT USED AND SPECIAL INFORMATIONAbility to lift and transport equipment weighing up to 25 lbs. Flexible to work evenings and weekends as needed. Available for overnight business travel. Must have a valid driver's license.EQUAL EMPLOYMENT OPPORTUNITYAt the National Kidney Foundation, diversity, inclusion, and equal opportunity apply to both our workforce and the communities we serve as they relate to kidney health and kidney disease prevention. It is the policy of NKF to provide equality of employment opportunity regardless of race, creed, color, qualified handicap or disability, national origin, religion, marital status, sexual orientation, age, gender, political affiliation or veteran status, or any other factor or reason prohibited by relevant local, state, and federal fair employment laws.The Equal Employment Opportunity policy will apply to all employment practices of NKF, including, but not limited to, recruitment, hiring, promotion, training, compensation, benefits, layoffs, transfers, and discipline. Implementation of the Equal Employment Opportunity policy is the shared responsibility of the management of NKF.
  
  Compensation details: 120000-124000 Yearly Salary
  
  
  
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